22 December 2009
The city of Ancona has granted, for Christmas holyday, a showcase in “Corso Garibaldi” at the premises of the former Casablanca for the carrying out of an interactive installation of Informasistemi.
The use of the product Touch My Brand allowed Informasistemi to create an impressive projection, attracting both children and adults, with an animated 3D Christmas tree and a Santa Claus on his sleigh. The approach of onlookers and their arms movements near the shop window generated a snowfall on the images or the movement of the Christmas decorations. It was also possible to browse a virtual book of tales for children, simply moving the hand in front of the glass.
This is just one of the incredible capacities of such an attractive and surprising product as Touch My Brand. The application of this product on shop windows can enrich retail spaces in a new and exclusive way, and also can attract passers-by inviting them to “uncover” a new place.