08 October 2009
Teddy’s Goup choose the revolutionary informasistemi "Interaction Design" fot the new Terranova’s store that was inagurated saturday, 3rd October 2009 at the Val Vibrata shopping centre in Colonella, Teramo. 
Crossing borders of advertising screens (Digital signage), the products Façade and Touch My Brand put on a real show inside the shop. The images of latest fashion collection were projected on three screens, installed before, with selected music. A mix of shapes, music and images that turned the shop into a new and surprising place, a multimedia experience.
For the product “Façade”, Teddy’s Group designer conceived and produced original geometric shapes - like inclined frames or columns composed of different angled surfaces - on which several streaming videos were projected, so creating spectacular combinations of images. Behind the cash desks, through the system “Touch my Brand”, the clerks’ bodies movements could interact with the projected images - decomposing and recomposing the images just passing by - creating an attractive game able to entertain and make people stand in line curious.
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